Your GOLD is an investment not just a tradition

Neha is the only daughter of Madhukar Rao and Sita Tai. Some time ago, in a minor accident at college, Neha was hit on the face and hence was unable to eat. Neha's face had to undergo minor plastic surgery on her inner cheek bone. Neha had to take her next doctor's appointment. Sita Tai was afraid that the prediction made by the doctor during the previous examination would be proven true. On inquiring about the time required, cost and other aspects of the operation, it was found that it being a 'plastic surgery' is not covered under insurance. The news raised serious financial concerns for Neha's parents.

 

But overthinking and stressing over the problem was not going to help. Realizing this, Sita Tai decided to rely on her 'Streedhan' and decided to opt for a Gold Loan. The bank, too, quickly approved Sita Tai’s Gold Loan application. With all the financial problems sorted because of the Gold Loan, Neha was operated smoothly and eventually she recovered well. Neha's story explains the significance of Gold that is at home. The reason why it is considered as the wisest investment is because it comes in handy during the times of crisis. This is something worth considering for everyone.

 

No matter how much we dig back in Indian history, the fact that gold has held a special place in Indian households as a special & decorative asset, will always substantiates. Gold is an integral part of every Indian household. Ever since a child is born, an investment is made in the form of gold throughout various phases of the child's life. Be it the birth of the child, especially of a girl, their birthday, marriage, festival or any other auspicious occasion, the worth of gold in an individual's life is developed with the bond that the family shares with the child.

 

It shines brightly in wedding ceremonies as a symbol of the family's prestige, joy and happiness. Gold has maintained its reputation as an effective way for a brother to shower his best wishes on his sister, during family gatherings, blessing from a father to his daughter, token of love from a husband to his wife on special occasions.

 

Since historic times, purchase of gold has been an important tradition in Indian society. Families share a feeling of financial security with the purchase of gold, along with the fact that it is the family's collective investment in something ornamental, which is why there is also a sense of belongingness with the purchased gold. Most of the people who buy gold in India see it as a physical asset that cannot be resold. Their view is that gold is not only an investment but a part of tradition.

 

Gold is known as a stable investment with very stable returns. Investing in gold does not expect very high returns in the long run but moderate returns are expected. It can also yield excellent returns, over a certain short period of time.

 

The Indian market is dependent on gold as a physical asset. 60% of the total gold demand in the country is consumed by South Indians alone. The remaining 40% consists of other parts. Also, 70% of the above purchase of gold is for the purpose of making jewelry. Gold has maintained its value over the years.

 

Investing in gold gives investors an opportunity to trade it in times of emergency or when they need cash. The most ethical option among all possibilities might be the gold ETF. As the need to own jewelry is increasing day by day, the amount of investment in gold is also increasing.

 

This gold can stand by you in times of need. Janakalyan Sahakari Bank's schemes such as the Gold Loan, comes in handy during a sudden crisis as it offers good returns from the bank. With this, Janakalyan Sahakari Bank calls everyone to benefit from this facility of the bank.