Digital Marketing Executive

    
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Hiring DM Post_1 &nb 
 
Digital Marketing Job Description:-
 
* Vendor Management
 
* Designing, Participating and Maintaining Bank’s social media presence
 
* Planning Web, SEO, SEM, POC, email, social media and display advertising campaigns
 
  • Attaining certain specific goals in lead generation, lead qualification, marketing communication and building brand image

  • Creating and executing SMS and email based marketing campaigns

  • Executing Social Media efforts and striving to improve the results in terms of KPIs e.g. likes, shares, tweets, etc.

  • Reviewing and actively managing website and other online assets and sources

  • Performing activities relating to Search Engine Optimization on a continuous basis

  • Identify trends and insights, and optimize spend and performance based on the insights

  • Using and researching the internet and new media to reach new customers, generate leads and retain existing customers

  • Analyzing market research and plan promotions/competitions and other various creative marketing techniques based on the research results. Coordinate with internal teams to create landing pages.

  • Measuring and reporting on the performance of all digital marketing campaigns

  • Collaborate with agencies (website link management) and other vendor partners

  • Promoting our products and services in the digital space

  • Make effective use of schemes launched by NPCI and government

  • Budgeting and generating MIS
 

Basic Qualification: 
Graduate or Postgraduate – Commerce, Computer Science or Science stream
 
Certification: 
* Google Adwords / Google Ads Certification
* Google Analytics IQ
* Search Engine Marketing
* Social Media Marketing
* Email marketing
 
Work Experience:
1 to 2 years of handling Digital Marketing activities